Browse›Experience

Experience.

2 empirical generalizations in Experience.

2 findings

Experience › Customer Service

The Service-Profit Chain

The service-profit chain works, but not as a straight line.

Hogreve et al
2017
Journal of Marketing

Experience › Product/Service Innovation

Drivers of Consumer Resistance to AI

Consumer resistance to AI is a design variable, not a constant.

Zehnle et al
2025
International Journal of Research in Marketing

Cross the framework

Other value sets.

Engagement5 findings

Exchange10 findings

Knowledge3 findings

Operational0 findings

Strategic7 findings