5 findings
Engagement › Connections
Relationship marketing is a portfolio, not a single playbook.
Engagement › Content
Online reviews move sales, but how much depends on the product, the site, and how crowded the category is.
Engagement › Content
Creative advertising strengthens consumer response to the brand by working through several routes together, not just by grabbing attention.
Engagement › Content
Your brand's own social posts move sales harder than they move likes and shares.
Engagement › Content
Follower count is the wrong primary thing to buy in influencer marketing.
Cross the framework